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Kräuterlikör

Jägermeister

Germany's 56-botanical herbal liqueur — a serious digestif with a misspent youth.

Green glass bottle of Jägermeister German herbal liqueur with its orange stag label
Jägermeister from Wolfenbüttel, Germany — 56 botanicals, 35% ABV, macerated and aged a year in oak.
Producer
Mast-Jägermeister SE
Where it's made
Wolfenbüttel · Lower Saxony, Germany
Founded
1934
Strength
35% ABV
Aging
About one year in oak vats
Typical price
$22–$30 / 750ml
Style
Kräuterlikör
Flavor profile
Sweet, anise-led and gently bitter

Ingredients

Fifty-six herbs, roots, blossoms and fruits macerated in five batches over several weeks, filtered, then rested for roughly a year in large oak tanks before blending with sugar, caramel and water.

History of the Brand

Curt Mast, son of a Wolfenbüttel vinegar and wine merchant, finalised the recipe in 1934 and named it for the German hunt-master.

The stag-and-cross label references Saint Hubertus, patron of hunters, and the Rilke-derived verse on the label reinforces the theme.

For decades it was a German digestif drunk at room temperature; the frozen shot is an American import from 1970s and 80s bar culture.

Serious bars have circled back to it as an ingredient — its anise-and-citrus structure works exactly like an amaro in stirred drinks.

Tasting Characteristics

Nose

Star anise, liquorice, orange peel, cough-drop herbs.

Palate

Sweet and syrupy up front with warm spice, ginger heat and a modest bitter edge.

Finish

Cooling anise and liquorice.

Flavor meter

Bitter
4/10
Sweet
8/10
Herbal
8/10
Citrus
4/10
Spice
8/10
Body
7/10

How to serve it

  • 01Ice cold from the freezer, the way the brand insists.
  • 02Neat at cellar temperature as a genuine after-dinner digestif.
  • 03With ginger beer and lime over ice.
  • 04Swapped for sweet vermouth in a stirred whiskey drink.

Where to Get It

One of the most widely distributed herbal liqueurs on earth.

Any liquor store

Universally stocked at low prices.

Supermarkets

Available wherever spirits are sold in groceries.

Online retailers

Cheapest by the litre.

Where to buy Jägermeister

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Jägermeister FAQ

Is Jägermeister an amaro?

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Not Italian, but structurally the same idea: a bittered herbal digestif. Germans call the category Kräuterlikör.

Does Jägermeister contain deer blood?

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No. That is an old myth. It is a botanical maceration of 56 herbs, roots, fruits and spices.

Should it be served frozen?

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The brand recommends −18°C, which mutes the bitterness. Try it at cellar temperature to taste the herbs properly.