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Gentian Aperitivo

Suze

France's yellow gentian aperitif — the bitterest, earthiest root in the bar.

Bottle of Suze French gentian aperitif with its yellow label
Suze, the French gentian aperitif made from macerated yellow gentian root, 15–20% ABV. Photo: CC BY-SA 4.0 via Wikimedia Commons.
Producer
Pernod Ricard
Where it's made
France · Jura / Auvergne gentian
Founded
1889
Strength
15–20% ABV (market dependent)
Aging
Gentian roots macerated up to a year
Typical price
$25–$35 / 750ml
Style
Gentian Aperitivo
Flavor profile
Earthy, floral and sharply bitter

Ingredients

Built almost entirely on Gentiana lutea — yellow gentian roots hand-dug in the Auvergne and Jura mountains, macerated for months, then blended with a small supporting cast of aromatic plants and sugar.

History of the Brand

Fernand Moureaux commercialised Suze in 1889, and it was a fixture of French cafés by the early twentieth century.

Picasso pasted a Suze label into his 1912 collage 'Verre et bouteille de Suze', permanently fixing the bottle in art history.

Yellow gentian takes years to mature in the ground and is still dug by hand with a long two-pronged fork called a devil's fork.

The modern cocktail revival made Suze essential: it is the backbone of the White Negroni, invented in Bordeaux in 2001.

Tasting Characteristics

Nose

Wet earth, gentian root, orange blossom, candied lemon.

Palate

Sweet at the front, then a big rooty, almost vegetal bitterness with a floral lift.

Finish

Long, dry, mineral.

Flavor meter

Bitter
9/10
Sweet
5/10
Herbal
8/10
Citrus
5/10
Spice
2/10
Body
5/10

How to serve it

  • 01On the rocks with a splash of soda and a lemon twist.
  • 02In a White Negroni with gin and Lillet Blanc.
  • 03Long with tonic as a summer aperitif.
  • 04Split with Campari for a deeper, earthier Negroni.

Where to Get It

Widely distributed; a bar staple in France and increasingly everywhere else.

Liquor stores

Usually shelved with aperitifs and vermouths.

Online retailers

Easy to find; check ABV, which varies by market.

French supermarkets

Stocked everywhere, at low prices.

Where to buy Suze

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Suze FAQ

What is Suze made from?

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Chiefly yellow gentian root, Gentiana lutea, hand-dug in the Auvergne and Jura and macerated for months.

What cocktail is Suze best known for?

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The White Negroni — gin, Suze and Lillet Blanc — created in Bordeaux in 2001.

Is Suze an amaro?

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It is the French cousin: a gentian aperitif rather than an Italian amaro, but it plays the same role behind the bar.